Community Survey Results

Now that the community survey is closed, here are some of the key results!

Survey Takers

757 total respondents

94.5% Lubbock residents

64% White
19.3% Hispanic or Latino
6.3% Black or African American

39.2% Students

40.5% aged 24 or under
24.9% aged 25-44
23.9% aged 45-64

Since the primary focus of engagement is doing it in an equitable way, we wanted to make sure that we were reaching a sample with our survey that is representative of the entire population of Lubbock. Here you can see that representative breakdown by group and how many people we reached within it.

Survey Answers

What 3 words would you use to describe Lubbock?

What is your favorite thing about Lubbock?

27.1% of respondents stated that the people in Lubbock are their favorite thing about the city.

What do you think sets Lubbock apart from other places in Texas?

“We’re the strong center of West Texas, the proverbial “hub” of education, medical and cultural amenities for this region. We’re unquestionably a leader in creating diversified businesses and a natural incubator for entrepreneurial innovation — perhaps because of our isolation. What some see as a weakness is actually our greatest strength.”

“Location. The isolation leads to amazing creative opportunities and to the development of talent within yourself.”

“I think in today’s day and age, a lot of people are here because they choose to be and want to be. People used to get “stuck here” but now I think people see the value here and so you get a lot of people who are proud to be in Lubbock and want to see good things for the community. Whereas in bigger cities a lot of people don’t really care and aren’t as involved.”

What do you think surprises people about Lubbock?

“Within Lubbock lies a very dynamic, bustling community that is growing and expanding in a multitude of directions — but at its core still embraces family, community spirit and a rugged individualism that is rooted in the pioneer spirit that tamed this land barely a century ago.”

“How big it is, how much there is to do, and the amenities/activities we have. A lot of people have this idea of Lubbock being this dusty old town — and sure, at one point it was — but people are shocked when I tell them we have…all these other things.”

“There is a friendliness that many comment on but it’s not a friendliness extended totally to those who are different.”

What do you think is Lubbock’s biggest challenge or issue?

Many responses fell into one of the below categories:

RACISM, DIVERSITY AND INCLUSION
Many responses spoke about a political divide in the city, that not everyone always feels welcome, and the lack of integration with and investment in North and East Lubbock.

KEEPING TALENT IN LBK
Many recognized that the city needs to provide opportunities for younger people to stay in LBK, instead of leaving for a bigger metropolitan area with higher-paying jobs and more “exciting” things to do.

INVESTMENT & REDEVELOPMENT
Several respondents seem to recognize the need to minimize sprawl and focus redevelopment in Downtown in order to keep Lubbock competitive with other places.

THE LUBBOCK ATTITUDE
Many respondents also agree with something we have discussed from the start — that Lubbock needs to stop putting itself down. It’s time to believe in itself and proudly tell the world what it has to offer.

One respondent summed it up nicely —
“In my opinion, Lubbock is at a place where it is being pulled in two different directions. The first is the ‘way things have been’ or old-school, conservative Lubbock. People want low taxes, dirt cheap living, involved Churches, college town, neighborhood schools, and safe neighborhoods. The second is a newer Lubbock that cares about nightlife opportunities (besides bars), cultural events, art, innovation, Downtown events and opportunities. Perhaps these people are open to paying more to live here for more amenities. However I think that both of these narratives can live together and move together in harmony. We can keep our identity of old Lubbock while moving into the 22nd Century. Lubbock is really on the precipice of big change, however if we don’t take a leap of faith we will get passed up.”

How likely are you to recommend Lubbock as a place to live?

Here’s the chart for all respondents –

And here’s what it looks like when we segment the responses by race. Those who identify as two or more races have a mean score a full point lower than the mean of all responses to this question.

How likely are you to recommend Lubbock as a place to visit?

Here’s the chart for all respondents –

And here’s what it looks like when we segment the responses by age. As respondents age, their perception of Lubbock as a visitor destination seems to increase.

How likely are you to recommend Lubbock as a place to work?

Here’s the chart for all respondents –

And here’s what it looks like when we segment the responses by age. As respondents age, their perception of Lubbock as a good place to work seems to increase.

You can download a full report on the results here.

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