Welcome to the Branding Lubbock Podcast!

Each episode we explore the identity of Lubbock, Texas through the lens of different topics — from food to weather, history, business, diversity and culture. The Branding Lubbock podcast is part of the Branding Lubbock project. The goal of the project is to develop a community-wide brand that supports and elevates all city organizations, people, entities, businesses and residents.

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