Trip 1 Recap

The team headed to Lubbock for a kickoff meeting with the branding committee and our initial visit, where we explored some of Lubbock’s most famous places and got a taste of what life in Lubbock is like.

On day 1 of our first visit to Lubbock, we held a kickoff meeting with the branding committee where we discussed what makes Lubbock unique, the challenges the city faces, the diverse groups of people we’ll engage with as part of the project, and must-dos and sees while we were in town. We then headed to the brand new Buddy Holly Hall for a press conference about the project.

The next few days were spent exploring Lubbock. We visited the Buddy Holly Museum, American Windmill Museum and Prairie Dog Town. We started each day with a local cup of coffee (or two) and got to know more about the local culture as we wandered around different neighborhoods and the campuses of Texas Tech and Lubbock Christian University.

We had some excellent meals during our stay — a team favorite was the brisket cheeseburger at Tom & Bingo’s, plus a great time with the committee at Rave On.

Our final day of the trip was spent interviewing Mayor Pope and a few local stakeholders to understand more about the city and its history. Their interviews, along with further engagement, not only help us learn and begin to uncover the brand, but will be featured in the project documentary. Click here to read more about our approach to engagement.

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